There are many alternatives to Google Analytics, Golden friends. Switching to other analytics tools is also fine.
Moreover, now there is news that Google Analytics will remove its GA Universal in 2023 and will use GA4 as its replacement.
Many people think that GA4 is actually not user-friendly and in the market, GA is too domineering.
As a counterbalance, we will provide a review of some Google Analytics alternatives that you should try to analyze business performance.
However, before discussing what the alternatives are, let’s find out the reasons why it is necessary to know even to use Google Analytics alternatives.
Why Try The GA Alternative?
Google Analytics does offer comprehensive reports, but to use them smoothly, you need to take a course on how to use Google Analytics.
Kind of a hassle, right? Well, with this GA alternative, you can save time by using a tool that is easy to use and easy to use user-friendly.
In addition, your privacy concerns are breached by Google in order to provide “appropriate” advertisements for your activities on the internet.
This means, your data is taken by Google to be used as a source of their income and provide advertisements and content that is in accordance with the data collected.
This can influence one’s decision to use another analytics tool.
So what are you waiting for?
Google Analytics Alternative for Your Business
The tools that are presented in the Google Analytics alternative list certainly have basic functions such as presenting reports on website visitor traffic and revenue.
But we will also explain it in detail so that you find it easy to choose the one that suits your needs and also the company’s budget.
The following is a list of GA alternatives that you can use.
Previously, this Matomo was known as Piwik. Matomo sounds like Japanese, yes Golden Friends.
Well, Matomo itself is a Japanese language which means “honesty”.
As the name suggests, Matomo really cares about your privacy and 100% accuracy because it doesn’t use sampling data.
This is in contrast to Google which uses data sampling so their accuracy issues are slightly less when compared to Matomo.
You can subscribe starting from 19 USD per month for Essential to Business plans which are priced at 29 USD per month.
If your needs exceed these, Matomo has an Enterprise package that can be priced according to your needs.
2. Fathom Analytics
This analytics tool is ideal for use by bloggers or business entities because of its popularity and ease of use.
Regarding privacy, Fathom is also very careful and respectful of its users.
The metrics analyzed by Fathom are unique visitors, top pages & referrers, page views, average time on site, bounce rate, device type, browser used, visitor audience and user set goals.
The dashboard display is clean and neat, making it easier for users to view the data presented.
About the price, there is the cheapest package for 14 USDmedium price 44 USD and the most expensive 114 USD all of which are paid monthly.
Oh, the good news is, you can try it free for 7 days.
StatCounter has been in the analytics world for a long time. Founded in 1999, StatCounter still stands strong today.
You can use this tool to analyze keywords, traffic sources and visitor engagement.
Apart from the previously mentioned features, there are also other features such as tracking the bounce rate and activity of website visitors.
For this basic feature, you can use it for free, you know! To upgrade to the Premium package, you can pour funds 9 USD per month. Cheap, right?
With the motto “Quality Products Don’t Have to Be Expensive”, Kissmetrics can be a reliable tool that you can use.
This tool, initiated by Neil Patel and Hiten Shah, provides accurate analysis while providing detailed reports on engagement customers as well behavior-his.
As for the price, you’ll find out only if you order a demo on the Kissmetrics website.
But what is clear, Kissmetrics is already used by companies such as Microsoft, SendGrid, Carvana and others.
GoSquared is in the form of software. So you need to download this app before you can start using it.
This tool offers three suitable products to streamline your business, including live chat, customer data hub, and of course analytics.
This versatile software can also integrate with other applications such as Twitter, Shopify and Slack.
At the beginning of using your analytics you will not be charged at all or free.
You will be charged if you want to upgrade the package. Also, whether or not it is necessary to upgrade the package depends on how big the scale of the business is.
This is another piece of software that you can use to analyze your website metrics.
Not only that, Clicky also allows you to see what website visitors are doing through a heatmap.
Cool isn’t it? For this powerful software, you can use it for free, you know!
For upgrades, make sure it is in accordance with the development of your business scale, yes.
There is absolutely no harm in using alternatives other than Google Analytics, you can get more accurate data while ensuring the privacy of your data.
Apart from that, there are several tools that you can use for free.
The following is a list of reviewed Google Analytics alternative tools and software:
- Fathom analytics
So, to find out tips, tutorials and other explanations about IT and marketing, you can follow the GoldenFast Network blog which is always on up to date.
Hopefully this article can be useful for you and see you in the next article!