What is a shadow ban? For social media specialists this term should be quite familiar.
If left unchecked, shadowban will have a lot of negative impacts, especially those that rely on viral marketing campaigns through social media.
If your account is shadowbanned, what is certain is that the existence of the account will be between existing and non-existent.
Actually your account is still available on the social media platform.
However, such people are not aware of its presence because your account is ‘hidden’.
What is Shadowban?
As mentioned a little earlier, shadowban is a condition where your account or posts are hidden by social media platforms.
There are several reasons why this platform can shadowban
- The account owner violated the rules of the social media platform
- There is sensitive content on the account
- Manipulating hashtags
- The account is indicated spamming
Shadowban means the action of blocking social media users so that their uploads are not visible to other users.
Unlike the account suspension, which is notified by the platform via the user’s email, this shadowban action is not notified at all.
Therefore, social media users are advised to be diligent or routinely check the health of the account.
How to Check Shadowban
To check shadowban, you can do it by checking your account manually or with the help of tools available online and free.
The manual way to check if your account is shadowban depends on the social media platform used.
How to Check Instagram Shadowban
How to check shadow ban on Instagram manually is with hashtags.
So that you know the account you are using is shadowbanned or not, try to post with a hashtag and then check if the post appears in the embedded hashtag feed.
If it doesn’t show up, it’s possible that your account has been shadowbanned, or that your account is set up as a private account.
Sometimes if you post with a hashtag thattire like #alone. To check, before using the hashtag, try to search for it in the search field.
If the result shown is ‘Not-found’, then it could be that the hashtag has been banned by Instagram.
How to Check Twitter Shadowban
To check whether your Twitter account has been shadowbanned, the signs are quite clear.
If you reply to someone’s tweet, your account will be shown as ‘show additional replies, including those that may contain offensive content’ in which the feature hides replies from the shadowban account.
Also, if you try to search for account interactions with the from:@username formula in the search bar, you won’t find tweets from that account even if the account isn’t set as private.
In addition to manually checking the health of your account, you can use online tools such as hisubway.online.
If your account is fine, then the indication will be all green. However, if there is a problem then there is a red indicator.
How to Check TikTok Shadowban
For the record, it turns out that TikTok also hides violating accounts community guidelines-his.
To find out, you can check it by entering your username or TikTok account name in the search bar.
If your name doesn’t exist, then it’s very likely that TikTok has banned your account.
Then, another alternative to checking TikTok’s shadowban is to post videos using hashtags.
After that, check if your video is included in the hashtag feed that was embedded in the video earlier.
Shadowban Negative Impact
It is undeniable that shadowban can have negative impacts, especially if social media is used for branding.
Following are some of them:
- Lower engagement
- Any campaign will not be effective
- Difficult to drive traffic to website
- No exposure to feeds outside of followers
If the negative impact is allowed, then the risk that you will face later is a loss on the company’s/brand’s income.
Well, for that, you must immediately overcome this shadowban especially if you also sell through social media.
How to Overcome Shadowban
Shadowban both on Twitter, Instagram, and TikTok can be overcome in the following ways.
1. Sorting Content
Try to sort your content, from the sound or music used to the visuals.
Usually those that intersect with the DMCA will lead to an account shadowban.
Also, double-check the hashtags you use in each post. Make sure that no posts using the hashtag are blocked.
If you’ve found the post in question, try editing the caption or delete it and replace your post with a new one.
2. Sending Shadowban Revocation Request
You can send a shadowban revocation request via email to the support team of each platform provider.
In the email, state your account username as well as the complaints experienced, for example the post does not appear in explore, the reply is hidden/reply deboost, or your account does not appear when searched through the search bar.
That way, your account will be restored by the social media platform.
3. Silence Account
If your Account is indicated as spam, please try to log out and leave the account for a few days.
After that, try to make engagements only on posts that don’t tend to violate community guidelines or the rules of the social media platform used.
But if you still can’t recover, you can contact the support team of each platform.
Yes, the following is an explanation of what shadowban is and its negative impacts on your business, especially those that depend on digital marketing.
For that, try to comply with the rules that have been made by the social media platform you are using.
However, if you are already exposed to shadowban, you can take these ways:
- Sort content, then edit and delete problematic content.
- Send an email to the support team of the platform you are using.
- Silence the account for a few days and engage with positive content.
Well, we hope that your account will always be healthy and can be used properly for a smooth marketing campaign.
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