How to make advertisements attractive is important because advertising is a medium used to convey promotions.
Well, the purpose of making this ad is to grab people’s attention so that they are interested in buying the product or using the services offered.
Therefore, an advertisement must be made ascatchy perhaps in order to attract the attention of the viewer and turn them into customers.
Don’t worry, we have a way of making advertisements that can distract anyone who sees it so they are interested in buying.
But before getting to the point of this article, let’s first find out what advertising is.
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What is Advertising?
At the beginning it was mentioned a little that advertising is a marketing medium where its function is to promote an item or service.
Advertising or advertising a product is an effort made by business people so that people know their business and are interested in trying it.
This promotional media used to be found in newspapers, billboards, pamphlets and other print media.
However, as technology advances, you can advertise on radio, TV, and even now you can use digital media such as social media and SERPs.
With social media, you can create an ad campaign that can appear on people’s timelines without them having to follow the business account they run.
Meanwhile, with SERP, you can do SEM and SEO strategies to advertise your products.
The good news is, today’s advertising can be tailored to your budget if you choose to use SERP, with SEM and SEO, or social media.
This is considered more economical as well as more targeted because the ads that are served are in accordance with the algorithm of the user of the social media account/SERP.
However, the easier something is to access, the more intense the competition. Automatic because the price is affordable, anyone can give.
So, how do you make your ad look attractive to viewers and give a different impression than competitors in the same industry?
Check out a great way to create an ad that appeals to everyone who sees it so that your business will succeed!
How to Make an Interesting Ad
If you don’t know, you don’t love is an expression that is true. How can people become customers and fall in love with your product if they just don’t know that your business brand exists.
Advertising is the solution to this problem. Now your job is just to make the ad interesting.
Well, here are the tips!
1. Define Your Target Audience
Your target audience is the target market. It’s impossible, right if you sell fishing equipment but targeting housewives?
Maybe there are housewives who like fishing, but the amount will not bring in revenue for you.
Well, don’t get the wrong target because this will determine all aspects of your ad later.
2. Find UPS (Unique Selling Point)
Look for what stands out in your business and what makes it different from competitors in the same industry.
This USP will be very important to put pressure on so that people feel your product is worth buying because it has advantages.
These advantages can be in terms of quality, quantity, brand image and so on.
3. Make a Great Impression Memorable
Memorable not only easy to remember, but also makes a good impression in the minds of customers.
Capturing the attention of anyone who sees your ad can be achieved by creating a message or jargon.
This can also be something that can be highlighted for more stand-out than your competitors.
4. Create Ad Video
Another surefire way to create an attractive ad is to make a video ad. It doesn’t have to be long. Short duration in a matter of 15 seconds to 30 seconds can be said to be sufficient.
The most important point is that you can highlight attractive visuals, and choose the right song according to what your market likes.
5. Create Powerful Headlines
Don’t forget to include the headline in the caption or even in your visual content because this is one way to make your ads interesting.
People will definitely drop their eyes on the headline first before seeing the content.
Well, this is what you should do. Create unique headlines and catchy so that customers want to find out more information about the products of your business.
6. Create or Take a Picture Eye-catching
Eye-catching visual elements are key to making your ad appealing. There is a reason for this.
Humans are visual creatures. Humans tend to like things that they think have eccentric and beautiful values.
You can express it when creating content that involves visual elements. Play with color packs and create a moodboard for inspiration.
7. Provide CTA (Call To Action)
Call to action or CTA is very important and should not be missed, because with CTA you can invite potential customers to buy products or use your services.
For example, “So what are you waiting for? Click the yellow basket”, “Enter code ABCD50 to get 50% off” or “Click link in bio for special offer”.
You can experiment according to your language style and tone of your business brand.
8. Slip In Attractive Offers
Create offers that make people think that your product or service is worth to buy is to insert an offer.
This can be in the form of coupons, discount codes, free shipping to certain areas and others.
Ready to Start Your Business?
Running a business that is selling well cannot be separated from carrying out a number of marketing campaigns. This includes advertising.
Making ads must be interesting, therefore it will be very important for you to know how to create attractive ads.
Well, for other tricks about marketing, business and the IT world, you can always read the GoldenFast Network blog post, OK?
May be useful!