For business people, the advantages and disadvantages of Instagram as a platform for campaigns deserve to be discussed.
Through this article, you will understand the intricacies of Instagram as a social media platform including its features.
In addition to getting to know this application further, you can find out the advantages and disadvantages of Instagram as well as compare it with the website.
Curious? Keep up with our articles.
What is Instagram?
Instagram is a social media platform powered by Meta by Facebook. Before being acquired by Facebook, Instagram was not what it is today.
At the beginning of its appearance in 2010, this social media functioned as an image sharing platform before undergoing an upgrade to what it is today.
In the early 2010s, people could upload images with square dimensions with captions and hashtags.
After experiencing the update, now you can upload short videos, long videos with a duration of 3 minutes, even photos with square dimensions.
Instagram has become such a booming platform that it currently has one billion monthly active users, according to Statista.
This figure is quite fantastic and reasonable because at the beginning of its appearance, Instagram could attract hundreds of millions of users in just a matter of years.
It is for this reason why many business people use Instagram as a platform to trade and conduct marketing campaigns.
This reason is related to the features offered by Instagram. So, what are the interesting features?
What are Instagram Features?
As previously mentioned, Instagram has a lot of features that can support the business path of a business person.
What are the Instagram features that can be used by its users for free?
- Post a photo – the main feature of IG that allows you to upload images.
- Upload Videos – You can upload videos to your Instagram account timeline.
- Reels – this feature is similar to TikTok, containing short videos with musical accompaniment.
- IG Story – create short videos that are deleted automatically after 24 hours.
- IGTV – Uploading longer duration content.
- IG Live – do a live broadcast for anyone to see + a live duet.
- Post You’ve Liked – see what posts you’ve liked before.
- @ & # Hyperlink -Account hyperlinks and hashtags via Instagram bio.
- Link link – You can link short links like Linktree in the IG bio.
- Advertise Posts – You can create ads with the IG Ads feature.
- Creating Saved Photo Albums – save images with the save post feature.
- Highlight Post – make highlights about stories that you have posted on IG Stories.
- Decal – insert stickers into your story posts or reels.
- Filter – various Instagram filters to make posts more interesting.
Apart from those already mentioned, you can explore various other Instagram features yourself by registering an account and using it.
Advantages of Instagram for Business
After knowing what Instagram features are and exploring them yourself, it’s time to find out what are the advantages of Instagram for business.
1. Increase Brand Awareness
Brand awareness is an important element for a business because without brand awareness, people will not know that this business exists.
2. Increase Sales
Sales will increase when people already know your brand. This can be achieved using IG.
3. Save Cost
You can advertise according to your budget without over-budgeting or making a loss.
4. Increase Website Traffic
This will be very possible if you can use Instagram as a platform for sharing posts on the website.
5. Give Clear Insights About Your Audience
You can find out product-related data, for example, which market your product is interesting for. Later this can be taken into consideration for how to promote and develop products.
6. Make Your Business More Official
Your business will be seen that this is a business that is really pursued and taken seriously if you bring it to Instagram.
Disadvantages of Instagram for Business
In addition to the myriad of advantages, there are also some disadvantages that Instagram has
1. Focus on Visuals
You will be limited to just highlighting the product visuals. Text is just a complement to the visual element.
2. Prone to Fraud
Fraud affects not only potential buyers, but also business owners. You have to be careful who you want to work with.
3. Too Many Competitors
This makes it a little more difficult for you to stand out, especially if the engagement you get is less crowded. Algorithms would be a thing of chance.
Instagram VS Website for Business
Because Instagram’s advantages and disadvantages have been thoroughly discussed (even down to its features), it’s time to compare Instagram with a website.
Approximately between Instagram vs website, which is better for business? In our opinion, both of them are the same powerful and Versatile.
For that, the most appropriate answer is to combine the two.
You can create content both on the website and on Instagram. You can redirect traffic from Instagram to the website.
Given that there are other advantages that make a website more versatile than Instagram, you should also try it.
Creating a website for business is easy. You just need to choose a cloud VPS hosting service, buy a domain, and install the CMS.
As simple as that, you can make your business better known, more trusted and more flexible because the website can also be used as an online shopping platform.
Build Business With GoldenFast Network
A business that is growing rapidly and can last a long time (sustainable) is the dream of all business people.
Creating Instagram and combining it with a website is a very appropriate step.
Don’t worry too because GoldenFast Network has a cloud VPS and dedicated server to create a slow-moving business website.
Congratulations on starting a business and see you in our other articles, OK!