The benefits of a website for business are not really realized by some business people.
In fact, if you want to explore, it turns out that a website can bring many benefits, especially for your business.
In this article, we will discuss what are the benefits of a website, especially for business, as well as a brief tutorial on how to easily create a website.
No need to be afraid of being expensive, your website is one of the cheap media for business purposes.
For that, keep reading this article until the end, OK!
What is a Website?
Before starting with the main discussion, let’s first find out the definition of a website.
Website is a media or platform that contains a lot of content with various types such as text, audio to other visual elements.
This website can be accessed publicly, as long as it has a domain name. Website has another name, namely site.
To access a website, you will need a browser or web browser and enter the domain name into the address bar.
Now, after briefly knowing the definition of what a website is, let’s discuss what are the benefits of a website for your business.
As an all-in-one platform, websites have the following benefits:
1. Promotional Media
Promoting your business can use the website by creating content such as blogs to be filled with discussions about products and things that are closely related to their products.
You can use technique soft selling by incorporating site or product links into the content you create.
In addition, you can use the content to distribute discount coupons and e-books to visitors.
2. Provide Online Presence
An online presence or online presence is very important for a business because it is related to brand awareness.
Creating a website allows your business to be better known by the wider community.
This online presence will later make visitors realize that your brand exists in this world.
You can make visitors consider the product or service that you provide.
3. Affordable Marketing
You can do affordable digital marketing by creating a website. With hundreds of thousands of capital, you can do digital marketing campaigns.
You can practice the knowledge of SEM and SEO to the maximum so that you can advertise products with a budget that suits your abilities.
No need to worry, with a small capital, you can multiply your income or business revenue that you run.
4. Facilitate Market Analysis
Creating a website allows you to analyze the market. With the available analytics tools, you can track business performance.
Your visitors may vary, but do you know for sure about visitor behavior and demographics?
You can answer this by having a website. We also have Google Analytics alternative analytics tool recommendations.
5. Market Expansion
Creating a website is the same as expanding the market because with a website, you can show your existence abroad.
If you are a businessman who dreams of an export business, a website can be the right business solution.
6. Increase Credibility
Credibility is very important for a business. Without credibility, who will want to know and buy your product?
Websites with SSL certificates are the answer. By creating a secure website, you will increase the credibility of your business.
That way, people will more easily trust and can access your product without any obstacles.
7. Selling is more flexible
Selling with your own website is more profitable than selling through an eCommerce platform or marketplace.
You are given unlimited flexibility in how you promote and sell your products.
You can create personalized quizzes like mine. Perfumery which can also be used as a Unique Selling Point (USP).
8. Closer to Customers
You can open a customer live chat service. This will make it very easy for both the business and potential customers.
You can direct and answer various customer questions through the live chat website without fear of being missed.
Potential buyers will feel that you are serious about running a business.
Believe it or not, running a customer-oriented business is preferred by most people.
9. Obtaining Customer Data for Marketing Purposes
If you have a new product. How effective are you going to do? Is it possible to tell customers one by one?
The answer is, very likely. With the collected email addresses, and with the approval of the email owner, you can do an email blast containing promotions.
This way you will find it easier to offer products. Thanks to the website!
10. Create a Portfolio
You can capture business achievements, display testimonials and others with a website.
You can treat this website as if it were a portfolio where later customers can see what business achievements are being carried out.
This way, your business will be easier to trust and the products will look more attractive to buy.
How to create websites
Now you have understood the definition of a website as well as the benefits of a website for business. Well, in this section, you will learn how to create a business website.
1. Buy a domain
Before that, you can do a domain check with the domain checker that we have provided. Don’t worry, it’s free!
If it is appropriate and you get the domain you want, you can buy it right away.
2. Choosing a Hosting Service
This hosting functions as a medium for storing content on the website, in other words, like a house.
Choose a dedicated server or cloud VPS, according to the scale of your business. For large-scale businesses, we recommend using a dedicated server, yes.
3. Install CMS
CMS is an acronym for Content Management System. Here you will manage all the website content.
You can use WordPress which is very user-friendly as well as SEO-friendly.
Done! The rest you will choose a theme and also install plugins to make your business website more beautiful and functional.
The website does have a myriad of benefits for your business. In this article, you will understand the various benefits of a website as well as how to create one. Hopefully this article is useful and see you in another article!