Youtube SEO or Youtube SEO is a new thing for some people.
But for anyone who already knows SEO, maybe you already understand what Youtube SEO is all about.
In this article, you will learn strategies or tips to lift videos to the first page position on Youtube.
But before knowing what strategies you can do, first study the definition of Youtube SEO.
What is YouTube SEO?
SEO itself is an acronym for Search Engine Optimization. Well, that means, Youtube SEO is Search Engine Optimization on the Youtube platform.
So, when described, Youtube SEO is a process carried out to optimize YouTube videos and channels so that they are on the first page and rank on the platform.
The process involves optimizing channel pages, metadata, playlists, video titles and even their descriptions.
Besides being effective for Youtube, video optimization according to Youtube SEO rules is also effective for raising your video’s ranking on other search engines.
Benefits of Youtube SEO
When you choose to optimize your video, there are several benefits that can be obtained, including:
1. Video Appears in Top Rank
Optimizing Youtube videos in every way will allow your videos to show up in the search at the top.
So, try to explore the science of video optimization so that your videos appear on the first page of the Youtube search engine.
Not only that, your videos also have the opportunity to appear in other SERPs such as Google, Bing or Yahoo.
2. Many People Watch Your Video
If your video reaches the first page of YouTube search, then there is a great chance that many will watch the video.
This is because people tend to go straight to videos or content that ranks early on a search engine.
That way, the number of video views will increase which is a good sign!
3. Lots of Income Potential
Many people already know that Youtube can make money from adsense nor sponsorship or endorsement.
With a large audience, the adsense generated can be even greater, and many brands may be interested in working with you.
4. Increase Subscribers
Many visitors will also increase the scrubcriber to your channel. Especially if the content you offer is quite interesting.
People will not hesitate to click the subscribe button on your Youtube channel. Interesting right?
Youtube SEO Application Strategy
After understanding what YouTube SEO is and its benefits, of course you will be interested in practicing it, right?
In this section, you will learn how to optimize Youtube videos so that they appear on the first page of search engines.
1. Keyword Research
Keyword research is the most important part before you make a video.
After determining the desired topic, you can do keyword research.
For example, if you want to make a video about make-up, make sure to include keywords that have a high search volume or appear in the search suggestion bar on Youtube.
To do this research, you can use Ahrefs, Google trends, Ubersuggest, or Youtube’s suggestion search bar.
2. Research Youtube and Google Liked Videos
Google and Youtube have their own criteria in bringing up relevant videos in their search engines.
For example, Google, in addition to following SEO rules, videos that are short in duration and have informative sections will more easily appear on search engine pages.
Also, what kind of videos does Youtube show about a topic?
You can know this by looking at the top-3 Youtube videos, whether it’s a comparison video, a listical video, a complete review and others.
3. Create Interesting Videos for Viewers
Engagement is no less important element to make your video rank on the top of the Youtube search engine.
Make a video with hook interesting and memorable so that viewers want to comment, like and subscribe to your Youtube channel.
For example, if you are making a video tutorial, start with the problems that viewers might face so that viewers are looking for your video, then take advantage of the solutions that will be provided.
That way, viewers will automatically watch the video until it runs out.
4. Video Title Optimization
On-page SEO for Youtube can be done by optimizing the title of your video.
Creating a catchy title is not enough. Remember that you have already done some keyword research.
Use these keywords in the title of your video, but don’t be too to-the-point like “How to Make Carabikang” because it seems boring and not click-able.
So, try titles like “How to Make Grandma’s Carabikang”, “Tricks on How to Make Perfectly Inflated Carabikang” and others.
But make sure that the title does not exceed 60 characters and put the target keyword at the beginning of the title.
5. Give Tags
Giving meta tags to videos will give more views to your videos.
Be sure to include tags that include Latent Semantic Indexing keywords and no more than 10 tags.
6. Create Interesting Thumbnails
Making thumbnails is quite a fun thing. You can experiment with which type of thumbnail attracts more viewers.
To be sure, still informative but creative. You can look for inspiration from websites that provide free images to make your own version.
6. Use CC (Closed Captions)
Using CC is one way to optimize YouTube’s SEO through the video instead of the Youtube page.
Youtube will be easier to understand the content created if the content contains subtitles.
7. Create Cards on Video
Cards are pop ups that appear at the top of the video or at the end of the video.
These cards contain video recommendations that are still related to the video your visitors are watching.
8. Create a Video Description
The video description should contain a summary of your video. Can also include a timestamp for the discussion of each topic.
Don’t forget to include keywords that you have researched before.
9. Share Videos to Other Platforms
After you finish optimizing and publishing your video via Youtube, try to share the video to other platforms.
Ready for Youtube SEO Optimization?
Now you know that Youtube has its own rules for optimizing content on the platform.
Through this article, you have also learned Youtube SEO tips to increase viewers and subscribers.
This trick is very useful, especially for anyone who uses Youtube as a marketing strategy tool and does business.
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